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About Us

Southern Roots Clothing Co. is the latest and greatest men's and women’s clothing store for a true Southerner.

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At Southern Roots Clothing Co. we focus on exclusive southern brands and an easy laid back style. Our traditional values run deep but our southern style runs deeper. Southern Roots Clothing Co. was formed by Ray and Maggie Lofton. Ray owns and operates his sporting goods-security business Xtreme Sound Security & More, visit them at xtremeguns.com. Maggie operates Southern Roots Clothing Co.. Shortly after getting engaged they knew it was time to start styling Mississippi's southern men and women and conquer the men's & womens market in South Mississippi! Hottest Brands at Southern Roots Clothing Co.: YETI, Southern Marsh for Men and Women, Properly Tied for Men,Women and Kids, Buddy Love, Burlebo, AFTCO for Men and Women, MONO B, Patagonia, Old South, Southern Soy Candle Company, Brumate, Old South Apparel,Sum Bum, Judy Blue,Toadfish DIFF Charity Eyewear, Magnolia Bath Company, Desert Bronze Sunless Tanner, Huck Outdoors, TONS of Women's latest and greatest, top fashion trends and SO MUCH MORE.

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